Amazon vs JBH

Is JB Hi-Fi ready for the king of the retail jungle?


Without a doubt, JB Hi-Fi is the beacon of Australian bricks and mortar retail. While other companies find themselves struggling in a low wage growth, low consumer spending environment, JB Hi-Fi has consistently managed to shake off those concerns and post tremendous growth and returns to shareholders.

That said, a recent article in the Australian Financial Review highlighted the on-coming threat presented by Amazon, the all-encompassing retail/technology giant from Seattle. While no official date has been set, Amazon has confirmed their intentions to begin to sell directly to Australian consumers through their website, and already offers their video streaming service ‘Amazon Prime’ to Australians.